It matters little _______ they represent themselves as, but ______ matters much is ______they achieve. 

The environmentalists said wild goats’______ on the vast grasslands was a good indication of the better environment.

They received a number of _____ from customers about the lack of parking facilities.

---What is your favorite______of sports clothing? ---Nike.

The large family is really a heavy_______ on his shoulder, so he has to work day and night.