宝莱坞新娘婚纱
Bollywood bridal wear
Luxury Indian bridal wear has never been more in demand.
人们对豪华印度婚纱的需求从未如此旺盛过。
Thousands of British Asians filled a swanky Mayfair hotel to meet the men and women behind the designs
数千名亚裔英国人聚集在伦敦梅菲尔区的一家豪华酒店里
and to discuss the possibility of wearing something similar to the stars.
与幕后的设计师们共同探讨穿与明星同款服装的可能性。
The last four months or five months has been real chaotic because, you know, we did Deepika Padukone’s wedding
过去的四、五个月非常忙,因为我们做了迪皮卡·帕度柯妮的婚礼
and after that came Priyanka Chopra and Nick Jonas’s wedding.
然后又做了朴雅卡·乔普拉和尼克·乔纳斯的婚礼。
Bollywood and fashion has worked together many, many times to create fashion awareness.
宝莱坞和时尚界曾多次携手打造时尚意识。
A lot of people at the grassroot(s) level of benefit from it. Artisans, a lot of weavers, a lot of embroiderers, beaders, get a lot of job(s) done and I think that's exciting.
许多草根阶层的人都从中受益。工匠,很多编织工、刺绣工,串珠工,都做了很多工作,我认为这很令人兴奋。
I know people keep talking about Brexit.
我知道大家都在谈论英国脱欧。
I haven't seen any down fall in people's spending for couture at all.
但我并没有看到人们在高级定制服装上的支出有任何减少。
A lot of the Indian designers have closed the gap for someone who wants to buy a duplicate or a replica as opposed to theirs because they have gone down on their pricing.
许多印度设计师已经降低了他们成衣的价格,对于想买与明星同款仿制服装而不买高级定制服装的人们来说,价格差缩小了。
But it's not just affordability that's changed.
不过改变的不仅仅是负担能力。
It's also an increase in access; whether that be in person or on the internet.
人们接触高级定制服装的机会也多了,无论是亲自去店里还是通过网络。
The moment a celebrity wears you, within minutes, everyone gets to know – and I mean within minutes, we get requests on our Instagram, requests on the email.
只要有一位名人穿着你设计的服装,在几分钟内,所有人就都知道了,我是说在几分钟内,我们则会在 Instagram、在电子邮件上收到购买请求。
I think it's amazing that social media today connects you to the consumer directly with no time lost at all.
我觉得非常好的是,现在的社交媒体能让我们和消费者直接联系,一点时间都没有浪费。
The brides-to-be spent a fortune at the show with designers tailoring hundreds of off-the-rack pieces for British Asians wanting that extra bit of glamour for their big day.
准新娘们在时装秀上大方出手,设计师们为她们量制数百件成衣,以确保合身,以让亚裔英国新娘们在婚礼当天拥有更胜人一筹的魅力。