千禧一代与企业
Millennials and business
Hello. This is 6 Minute English from BBC Learning English. I'm Rob.
大家好。这里是BBC教学英语的《六分钟英语》。我是罗伯。
And I'm Sam.
我是萨姆。
Have you got a 'business brain', Sam?
萨姆,你有“商业头脑”吗?
Would you like to start your own business?
你想自己创业吗?
It sounds good, Rob. I like the idea of being my own boss.
听起来不错,罗伯。我喜欢自己当老板这个想法。
Well, that's the dream for many millennials - the name given to the current generation of young people aged between 24 and 38.
嗯,那是众多千禧一代的梦想。千禧一代是对24岁到38岁之间的年轻一代的称呼。
Some of the millennial generation are dissatisfied with the old ways of doing things,
一些千禧一代不满行事的老方法,
for example how big business uses data from social media,
例如大企业如何使用社交媒体的数据,
and the negative impact of companies on society and the environment.
以及企业对社会和环境的负面影响。
In today's programme, we'll look at why millennials are so attracted to starting their own businesses,
在今天的节目中,我们将看看为什么创业如此吸引千禧一代,
and asking whether this really is the way to make the world a better place.
并问问这是否是让世界变得更美好的方式。
And of course, we'll be learning some new vocabulary on the way.
当然,在这个过程中我们还将学习一些新词汇。
But first, it's time for today's quiz question.
但首先,是时候进行今天的测试问题了。
At 79 years old, Muhammad Yunus is hardly a millennial, but he's a hero to many young business people.
79岁的穆罕默德·尤努斯不可能是千禧一代,但对许多年轻商人来说,他是英雄。
In 2006 he won the Nobel Peace Prize, but what for?
2006年,他获得了诺贝尔和平奖,但那是因为什么呢?
Was it for: a) offering microfinance to low-income businesses,
是因为:a)为低收入企业提供小额信贷,
b) starting the first business to earn ?1m in under a week,
b)创办第一家在一周内就赚到100万英镑的企业,
or c) developing a progressive model of taxation?
还是c)发展累进税制?
Hmmm, I know millennials like starting businesses so I'll say, b) earning ?1 million in under a week.
嗯,我知道千禧一代喜欢创业,所以我选b)在一周内赚到100万英镑。
OK. We'll find out the later if you were right.
好的。稍后我们将揭晓你是否正确。
Now, whether it's TV shows like 'The Apprentice' or the big success of companies in California's Silicon Valley,
如今,无论是像《飞黄腾达》这样的电视节目,还是加州硅谷的公司所取得的巨大成功,
the last decade saw a huge growth in 20 and 30-year-olds starting their own businesses.
在过去10年里,二三十岁的创业者人数大幅增长。
BBC World Service programme The Why Factor asked business professor, Ethan Mollick to explain how this situation came about…
BBC全球服务节目The Why Factor请商业学教授伊桑·莫利克解释这种情况是如何发生的。
There's all these platforms that let you built entrepreneureal ventures much more easily.
所有这些平台都能让你更轻松地创建创业型企业。
The growth of things like crowdfunding have helped make entrepreneurship more accessible, led to tons of new start-ups.
众筹等事物的发展使得创业更加容易,催生了大量的新创公司。
So there's a lot of new methods for launching businesses and the cost of launching new businesses dropped at the same time.
所以有很多创业的新方法,而且创业成本降低了。
Ethan lists some of the reasons why it's now easier to become an entrepreneur
伊桑列出了为什么现在更容易成为企业家的一些原因
- someone who starts their own business, often after seeing a new opportunity.
——企业家是指那些经常在看到新机遇后开始自己创业的人。
Entrepreneurs see opportunities for products and services not being supplied by existing companies, so they create start-ups
企业家看到了现存企业无法提供的产品和服务所带来的机会,因此他们创建了初创企业
- newly formed businesses intended to grow rapidly by providing for a particular market gap.
——新成立的企业,旨在通过填补特定的市场缺口来实现快速发展。
One of the main problem to starting up your own business used to be getting the large amounts of money needed,
过去自己创业的一个主要问题是获得所需的大量资金,
but nowadays this can be solved with crowdfunding
但如今这可以通过众筹解决
- getting the funding for a new business by asking a large number of people to give small amounts of money, usually via the internet.
——通过请求许多人捐一点钱来获得开新公司的资金,通常是通过网络。
But while start-up success stories have made going into business a good option,
虽然新创公司的成功故事让创业成为一个不错的选择,
for many millennials it's not just about making money but also about being socially responsible and doing good.
但对许多千禧一代来说,创业不仅关乎赚钱,还关乎社会责任感和行善。
However, others argue that most big changes for the better have come from governments not millennial businesses.
然而,另一些人认为,大多数向好的大变化来自政府,而非千禧一代的企业。
Here, former World Bank economist Charles Kenny cautions against overemphasising individual business over governments…
在这里,前世界银行经济学家查尔斯·肯尼告诫,不要过分强调单个企业超过政府……
If you are working in a place with a corrupt and inefficient government,
如果你在一个政府腐败,效率低的地方工作,
one of the best ways you can push development in your country is to try and make that problem a little bit better.
那么在该国推动发展的最佳方法之一就是努力改善这个问题。
It's not something that any one individual can do, it has to be a collective effort,
它不是个人能做到的,它必须集体努力,
but the more we have young, committed, smart people who want to make the world a better place working in government,
但在政府工作,想让世界变得更美好的年轻,忠诚,聪明之人越多,
the more likely government is to start delivering the kind of services we need in order to ensure a high quality of life in that country.
政府就越有可能开始提供我们为确保在该国的高生活质量所需的服务。
So, Charles mentions the problem that governments can be corrupt
因此,查尔斯提到了政府可能腐败这个问题
- act in morally wrong or illegal ways, often in return for money or power.
——以不道德或非法的方式行事,通常是为了换取金钱或权力。
The talent and passion that millennials put into starting their own business
千禧一代创业时所投入的才能和热情,
could instead be used to improve governments through collective effort
可以通过集体努力来改善政府
- a group of people acting together to achieve a common goal.
——一群人一起行动以实现共同的目标。
It’s this working together than can raise people’s quality of life – level of personal satisfaction and comfort.
齐心协力才能提高人们的生活质量——个人满意度和舒适度。
Something that Muhammad Yunus was doing.
那是穆罕默德·尤努斯正在做的事情。
Ah yes, that’s today’s quiz question.
啊,是的,那就是今天的测试问题。
I asked you why Muhammad Yunus won the Nobel Prize in 2006.
我问你为什么穆罕默德·尤努斯在2006年获得诺贝尔奖。
I said that, b) he started the first business to earn ?1m in under a week.
我说是b)他创办了第一家在一周内赚到100万英镑的企业。
But in fact it was a) offering microfinance to low-income businesses
但事实上,答案是a)为低收入企业提供小额信贷
– a way for anyone, rich or poor, to run a business in a positive way.
——这是任何人,无论贫富,以积极方式经营企业的一种方法。
OK. So today, we've been talking about why young people in the millennial generation want to be entrepreneurs
好的。今天,我们一直在谈论为什么千禧一代的年轻人想要成为企业家
– people who start their own business.
——那些自己创业的人。
Many millennials create start-ups
许多千禧一代创建新创公司
- newly formed businesses intended to grow rapidly using a method called crowdfunding
——旨在通过一种叫做众筹的方法来快速发展的新兴企业
- getting the funding for their new business by asking large numbers of people on the internet to each give a little bit of money.
——众筹是指通过在网络上请求许多人每人捐一点钱来获得开新公司的资金。
But it's not only about making profits.
但这不仅仅是为了获利。
Millennials start-ups can help solve many of the developing world's problems,
千禧一代的初创企业可以帮助解决发展中国家的许多问题,
instead of governments which may be corrupt - acting immorally or illegally for money or power.
而不是那些可能腐败的政府解决——为了金钱或权力做出不道德或非法的行为。
What's needed more than individual businessmen and women is collective effort
比个体商人更需要的是集体努力
- a group of people acting together to achieve a common goal.
——一群人一起行动来实现共同的目标。
And one important goal is to improve the quality of life
一个重要目标是提高生活质量
– the level of satisfaction and comfort that a person or group enjoys.
——个人或群体所享受的满意度和舒适度。
Well. That's all from us today.
好的。今天的节目就到这里。
But remember to join us again soon for more topical discussion and vocabulary.
但是记得下次再加入我们进行更多话题讨论和词汇学习。
Bye for now!
再见了!
Bye bye!
拜拜!