网红
Social media influencer
Hi Neil, you look stressed?
嗨，尼尔，你怎么看起来一脸郁闷？
Oh, not really. Just writing a script for The English We Speak.
哦，没有，就是在写《地道英语》的脚本。
I’m a bit stuck.
我有点卡壳了。
What’s the phrase?
要讲什么短语？
Social media influencer.
“Social media influencer”。
Well, that’s easy.
哦，这个容易。
Maybe for someone young and trendy like you! Go on then, tell me.
或许是对你这样年轻、赶潮流的人！快点，告诉我。
Let me talk you through it step-by-step.
让我一步步来解释吧。
Well, you know social media?
你知道“social media”（社交媒体）吧？
Of course! Facebook, Twitter, Instagram…
当然！脸书，推特，Ins……
A social media influencer is someone who has a lot of followers online – and who is an expert or authority in a particular subject – like photography or cookery or make-up.
“social media influencer”（社交媒体影响者或者网红）是指那些在网上有很多追随者、在特定领域——比如拍照、烹饪或者手工——比较专业或者权威的人。
OK.
好的。
What that person says, or does, or buys, or wears… can influence the decisions of their followers!
网红们说什么、做什么、买什么、吃什么或者穿什么……都会影响他们的粉丝！
Which is why we call them ‘social media influencers’. Or simply, ‘influencers’.
这样的人我们就把他们叫做“社交媒体影响者”，或者简单说“网红”。
OK, I have a few followers.
好的，我拥有一些粉丝。
So if I start, say, growing a long moustache, and all my friends copy me – would you say I was a social media influencer?
所以如果我开始，比如说，留小胡子，然后我的所有朋友模仿我——你说我会是网红吗？
Err… I suppose so!
呃……我想是的！
And then, what might happen is the marketing department of a company selling moustache products gets in touch – and pays you to start using their... moustache oil?
然后，接下来售卖胡子类产品的公司销售部可能就会联系你，让您使用他们的……胡须用油？
OK. I like the sound of this.
好，我喜欢这种说法。
Grow a moustache and get paid. Let’s listen to some examples.
留小胡子，然后得到报酬。我们听几个例句吧。
Our company was finding it hard to reach new customers aged 16 to 25. Then we hired a few social media influencers and sales just rocketed.
我们公司发现接近16到25岁的年轻人很困难。然后我们接触了一些网红，销售量大增。
Kylie Jenner is one of America’s biggest social media influencers. Companies pay her up to a million dollars for a single post!
凯莉·詹娜是美国最有名的网红之一，发一条广告公司要付给他100万美元！
There’s a lot of debate about whether or not influencers should be open about who is paying them to promote products.
网红是否应该公开付钱让他推销产品的客户，这受到了很多争议。
You're listening to The English We Speak from BBC Learning English. Our expression is 'social media influencer'.
欢迎收听BBC《地道英语》节目，今天讨论的短语是“social media influencer”。
So, Neil, how’s the script going?
所以，尼尔，你的脚本写的怎么样了？
I’m not writing it any more, Feifei.
我还没往下写，菲菲。
I’m focusing full time on my new business.
我正在全心考虑我的新业务。
Ah, I see you’ve grown a moustache.
啊，我看到你已经蓄了小胡子了。
Are you going to post a picture so all your twenty followers can see it and be influenced by your amazing style?
你准备发张照片吗？这样你的20个粉丝就能看到，并且被你惊人的造型影响到？
Don’t worry, I’ve realised I don’t have enough followers, or authority, to influence anyone, Feifei.
别担心，我已经知道自己的粉丝不够多，也不够权威，不能影响别人，菲菲。
But I have discovered there’s a gap in the market for organic moustache oil!
但是我已经发现有机胡须用油的市场空白。
Oh, well done! Neil’s Marvellous Moustache Oil…
不错！尼尔牌超棒胡须用油。
Nice. Now, I just need to find an influencer to help me with marketing. A hairy influencer.
不错。现在，我需要找到一位网红帮我进行销售，一位胡子长的网红。
Good luck, Neil!
祝你好运，尼尔！
Bye.
拜拜。
Bye.
拜~